Accomplished marketing leader with a track record of success in the medical industry adept at driving brand awareness, customer acquisition, and revenue growth through strategic planning and execution. Proven ability to lead cross-functional teams, manage budgets, and deliver measurable results.
Email | Social | SEO | PPC
Email Marketing
I have been using several email marketing software providers for over 15 years. I have seen all of the upgrades, format and functionality changes over the years. Email marketing is a great tool to get your message out to thousands of recipients on one platform, all while organizing all of your content in one easy to use dashboard.
SOCIAL MEDIA MARKETING
Social Media Marketing has been a game changer in the last 15 years in the world of marketing. With more people logging onto social media than websites you have to be marketing where your customers are “hanging out" online to attract them to your website. Whether it is Facebook, Twitter, Instagram, Linkedin or others, marketing on Social Media is a must.
SEARCH ENGINE OPTIMIZATION & PAY PER CLICK ADVERTISING
In today’s world of marketing if you aren’t spending time and money on SEO and PPC Ad Spend you are missing millions of people that are looking for your services and/or products online. That can correlate to potentially millions of dollars in lost revenue. If you aren’t on page one in SERP search you are missing >70% of potential online customers.
Video Marketing
PROMOTIONAL VIDEOS
Promotional Videos are the most fun to make. Not only can you deeply explore and showcase your creative side, you can also track your ability to connect with your audience through analytics on Youtube. Promotional Videos make fantastic additional marketing tools for blogging, email campaigns, and social media marketing as well.
TESTIMONIAL VIDEOS
Testimonial Videos can be tricky and difficult to obtain. Everybody wants to be famous. Nobody wants to be filmed. They are definitely worth the effort though. In video marketing, testimonial videos can be some of your most powerful conversion tools. Not only do analytics show that videos obtain more engagement than images, since the powerful and passionate marketing message / review is coming from a 3rd party that testimonial can be a very effective piece of marketing collateral.
INSTRUCTIONAL VIDEOS
There is no doubt about it. Everybody loves a good instructional video. Especially when they are free. The Hot Tip Videos that we produce at Gulfcoast Ultrasound Institute far and above outweigh the amount of clicks, impressions, and engagement then the other videos that we produce and market.
Digital Marketing Strategy
Results
Website Audit
Website audits are mandatory for today’s marketing professionals. If your website isn’t on the “Honor Roll” you are definitely missing out on customers and sales. Is your website working as hard as you? I have been responsible for turning around company’s websites, which resulted in massive upticks in customers and sales. Below are some turn around results from last year.
