Print Marketing
Flyer EXAMPLE
Flyers are a huge part of print marketing collateral. Here is an example of a flyer I made in early 2020 to promote Video Production Services being offered by Gulfcoast Ultrasound Institute. These flyers were distributed widely throughout the Southeast and to our partners throughout the Medical Industry. The response to this flyer and our production services were outstanding, creating another revenue stream for the company during an economic downturn.
Software I used to make this flyer:
Photoshop CS, Illustrator CS, Adobe Acrobat Pro
POstcard EXAMPLE
Postcards are created for courses in each specialty Gulfcoast offers, 8 in all. When I began my tenure at Gulfcoast Ultrasound Institute they were creating over 40 postcards, one for each course. It was my idea to consolidate the postcards to specialties which saved the company over $40,000/yr in printing and shipping costs.This also allowed me to focus on my digital marketing campaigns which freed up both money and time. Thisultimately lead to >20% year over year sales growth for the last 5 years.
Software I used to make Postcards:
Photoshop CS, Illustrator CS, Adobe Acrobat Pro
CATALOG EXAMPLE
Gulfcoast Ultrasound Institute Bi-Annual Catalogs are a great way to keep our customer base aware of new product development and releases, as well as upcoming courses, new course format offerings, and companychanges such as new hires, and policies.
Software I used to make Catalogs: